In a world brimming with dynamic leaders and innovative minds, there are individuals who carve out their paths with unwavering passion and purpose. Alice Veglio is one such trailblazer—an international personal trainer, model, entrepreneur, and women empowerment advocate whose journey is nothing short of awe-inspiring. From the glitz of global fashion runways to the transformative impact of her holistic fitness programs, Alice’s story is a powerful testament to resilience, ambition, and the pursuit of empowering others.
Known for her work on some of the most prestigious catwalks in Paris, Dubai, Rome, and the Maldives, Alice’s modeling career began early, debuting in a Vogue fashion show at just 15. But beyond the lights and lenses, her true passion lay in transforming lives, particularly for women navigating challenges to their health, self-esteem, and potential.
The Genesis of Bright & Fit
Alice’s childhood planted the seeds for her mission. Diagnosed with a dangerous spinal condition, she refused to let it define her limits. Her struggle shaped a deep empathy for others facing personal battles, inspiring her to blend her knowledge in health sciences, fitness, and life coaching into a comprehensive program. The result was Bright & Fit, Italy’s first online holistic fitness program with medical certification.
Launched in 2018, Bright & Fit quickly gained momentum, attracting over 30,000 members within its first year. Today, the program stands as a beacon of empowerment for women globally, offering a revolutionary approach to fitness that combines home workouts, mindset training, and nutritional guidance.
Alice’s innovative vision didn’t stop at fitness. Recognizing the need for holistic development, she expanded her offerings with Brighter Me Academy in December 2023. This life coaching academy helps women overcome limiting beliefs and achieve personal growth in every aspect of their lives. Her mission: to empower women to reclaim their self-worth, pursue their dreams, and build fulfilling lives.
From Runways to Resilience
Before Alice became synonymous with holistic wellness, she was a familiar face in the world of fashion and entertainment. She competed in high-profile beauty pageants, earning accolades such as Miss Earth Italy Air in 2017 and second place at Miss Multiverse World Finals in 2019. Alongside these achievements, she modeled for globally recognized brands, graced magazine covers, and appeared in music videos for artists like The Kolors and Shade.
But Alice’s ambitions stretched far beyond the fashion industry. Her academic pursuits reflect an insatiable hunger for knowledge: a dual Italian-French graduation, a degree in holistic health sciences (graduating top of her class), a second degree in economics and business management, a certification in nutrition science from Stanford University, and international life coach accreditation. With apprenticeships at United Nations offices and the Dubai government, Alice blended her education and experience into a unique expertise that informs her programs today.
A New Era of Women’s Empowerment
Alice’s impact extends far beyond fitness. She has become a sought-after motivational speaker, sharing her journey and inspiring women to break free from societal constraints. Her speeches at global events like WomenXImpact and Health 2.0 have solidified her reputation as a leader in female empowerment.
Bright & Fit’s evolution as a coaching academy underscores Alice’s commitment to fostering change. The program now trains healthcare professionals and personal trainers, equipping them with holistic approaches to wellness. By empowering her team of 25 dedicated professionals, Alice ensures that her vision of accessible, high-quality fitness reaches women everywhere.
Alice’s efforts have not gone unnoticed. Recognized by publications like Forbes Italia, Thrive Global, and Yahoo Finance, she has become a symbol of excellence in her field. Winning the Healthcare Leadership Award in Dubai in 2022 and being invited to speak at Health 2.0 in Las Vegas in 2023 are just two examples of how she is shaping the future of wellness and empowerment.
The Heart of a Visionary
For Alice, fitness is not just about physical health; it is a gateway to self-discovery and transformation. Her app, now available globally, reflects this philosophy by offering women the tools to exercise anywhere, anytime, with just their smartphones. From 15-minute workouts to mindset exercises, Bright & Fit is designed to fit into busy lives, making fitness accessible to all, regardless of time or resources.
Alice’s success is built on the belief that empowerment begins with small, meaningful steps. By combining technology, expertise, and personal experience, she has created a community where women are not only stronger but also more confident and self-assured.
Looking Ahead
Alice Veglio’s journey is far from over. As an entrepreneur, international athlete, and author of the Amazon Italy bestseller The Heart and the Diamond, she continues to break barriers. Her relentless drive to innovate and inspire has made her a global icon for women seeking to redefine their limits.
Her work is more than a career—it is a mission to uplift, educate, and empower. In a time when the world needs leaders who can blend purpose with action, Alice Veglio stands as a shining example of what’s possible when passion meets perseverance.
Alice’s story reminds us that every challenge can become an opportunity, every setback a stepping stone. And for the millions of women she has inspired, she is proof that it’s never too late—or too early—to shine.
Alice Veglio
CEO and Founder of Bright & Fit Fitness Program
