The details of Taylor Swift’s wedding gown are yet unknown. However, David’s Bridal, a bridal chain, is already wagering that women will desire one similar to it.
The Christian Dior gown Swift wore at her strictly regulated Madison Square Garden event on July 3 is highly anticipated by fans. In the meantime, CEO Kelly Cook told Reuters that the Hong Kong design team at David’s Bridal, which has approximately 200 locations in the US, has already created roughly two dozen outfits based on the pop star’s expected esthetics, with an emphasis on Hollywood glitz and drop-waist designs.
The business will be able to “move very quickly when we have an idea of where the dress has landed,” according to Cook, thanks to these preparations.
Searches for Swift-inspired designs have already increased on David’s Bridal’s website, which features dresses priced from hundreds of dollars to over $3,000.
According to designers, they will be keeping an eye out for aspects of her ensemble that might develop into bridal fashion trends.
According to Viola Chan, head of couture and design at David’s Bridal in Hong Kong, her team researched Swift’s personal life to create three categories of designs: short dresses in case of a wardrobe change during the ceremony, basic gowns with a hint of decoration, and elaborate ball gowns.
“It could be her makeup, her hair styling, and could be the number of gowns that she changed, the color of her gowns, the floral decoration,” Chan remarked, displaying a lace and flower-adorned template.
As it has done for royal and other high-profile celebrity weddings in the past, Barcelona-based bridal wear manufacturer Pronovias, which has distribution in more than 100 countries, said it intends to take inspiration from the silhouettes, fabrics, and “attitude” of Swift’s look.
