[VANCOUVER, BC, CANADA], [June, 2026]
Unlike business, there are no schools for creating successful personal relationships—yet relationships are often the foundation that determines whether entrepreneurs thrive or burn out.
In their TEDx talk, “How to Increase Your Units of Happiness,” entrepreneurs and long-time partners Isabelle Mercier-Turcotte and Margarita Romano share a refreshingly practical idea: relationship success improves when couples borrow the same fundamentals that make a business thrive—clarity, alignment, and intentional execution. The talk, delivered at TEDxBearCreekPark (February 2020), continues to attract new viewers on TED’s platform years later.
Rather than offering generic relationship advice, the talk reframes partnership as something that can be designed—especially for founders and “couplepreneurs” balancing high expectations, big goals, and the daily pressure of building something meaningful together.
Why This Talk Matters Now
As entrepreneurship becomes more demanding and always-on, many couples experience the same pattern: the business gets systems, meetings, and strategy—while the relationship gets leftover time and reactive communication.
Mercier-Turcotte and Romano argue that this imbalance is not a personal failure—it’s a design issue. When couples apply simple performance principles to the relationship, they reduce friction, increase connection, and create more “units of happiness” without losing momentum in business.
Key Insights Viewers Can Expect
In the talk, Mercier-Turcotte and Romano explore how three business-performance strategies can translate into healthier relationships, including:
- Clarity over assumptions — clear agreements beat silent expectations
- Alignment over hustle — shared priorities prevent resentment and drift
- Systems that protect what matters — simple practices that keep connection from becoming optional
The result is a practical, empowering framework for couples who want success and a relationship that feels like home.
Watch the Talk
TEDx Talk: How to Increase Your Units of Happiness
YouTube: https://www.youtube.com/watch?v=ab7u0x0shZ4
TED.com: https://www.ted.com/talks/margarita_romano_isabelle_turcotte_mercier_how_to_increase_your_units_of_happiness
About Isabelle Mercier-Turcotte and Margarita Romano
Isabelle Mercier-Turcotte is a brand positioning strategist and business growth catalyst known for turning complexity into decision-grade clarity. Margarita Romano is an equine-guided strategist and certified equine-facilitated coach who helps leaders and entrepreneurs connect the dots between truth, alignment, and fulfillment.
Together, they help entrepreneurs, founders and leadership teams build thriving brands by design, not by default—through strategic clarity, leadership alignment, and experiences that translate insight into action.
Media Contact:
Isabelle Mercier-Turcotte
LeapZone Strategies Inc.
isabelle@leapzonestrategies.com
www.leapzonestrategies.com
