Small businesses are the backbone of the economy, brimming with ambition and innovation. Yet, many struggle to transform their dreams into reality, often constrained by limited resources and an unclear roadmap. What if there was a way to align purpose with profit, to humanize a brand while achieving tangible growth? That’s exactly what Hayley Bohan, a seasoned marketing expert, brings to the table. Hayley has devoted her career to empowering heart-led entrepreneurs to build authentic brands that don’t just stand out but stand for something.
Hayley Bohan, the Founder of Marketing On Purpose, has redefined the landscape of small business marketing by weaving purpose into every strategy. With over two decades of experience in brand-building and strategic marketing, she has become the go-to mentor for business owners who aim to make an impact—both in their industries and their communities.
The Architect of Purpose-Driven Marketing
Hayley’s journey into the marketing world began with a decade-long tenure in corporate brand management, working with iconic Canadian brands like Swiss Chalet, Moosehead, and Alexander Keith’s. Despite her success, her heart yearned for something deeper: a career that would allow her to spend more time with her family while making a meaningful difference. This realization led her to pivot into a leadership role at a small technology company, where she discovered a troubling trend. Many businesses were pouring time and money into marketing efforts that yielded little to no results.
“The gap between effort and outcomes was glaring,” Hayley reflects. “I realized that small businesses needed guidance—not just in marketing execution but in building strategies grounded in purpose and alignment with their values.” This epiphany inspired Hayley to launch Marketing On Purpose in 2017, a venture that has since transformed the way small businesses approach marketing.
Empowering Heart-Led Entrepreneurs
At the core of Hayley’s offerings is her Marketing Mentorship Program, a year-long journey that guides small business owners through the intricate process of brand-building and strategic marketing. This program stands out not just for its comprehensive structure but for Hayley’s deeply personal approach. Meeting clients one-on-one on a weekly or bi-weekly basis, she becomes a trusted partner, mentor, and cheerleader, walking alongside them as they build brands worth loving.
Hayley’s unique blend of creativity and analytical prowess makes her a standout coach. She doesn’t shy away from tough conversations, encouraging her clients to step out of their comfort zones and try new strategies. Yet, her vulnerability and compassion shine through, creating a safe space for entrepreneurs to navigate challenges and celebrate wins.
“I love what I do,” Hayley shares. “Seeing my clients succeed and watching them make a positive impact in their communities fills me with pride and joy.”
Bridging the Gap with Strategic Insight
Hayley’s work is grounded in the belief that marketing is not just about selling products or services but about creating genuine connections with customers. Her Brand-Worth-Loving Method helps small business owners humanize their brands, infuse them with purpose, and align their values with those of their ideal customers. This approach not only drives growth but fosters lasting relationships built on trust and shared beliefs.
Through her mentorship, clients learn to:
- Define their brand’s purpose and values.
- Understand their ideal customers deeply.
- Develop consistent and authentic brand identities across all platforms.
The results speak for themselves. Many of Hayley’s clients have gone on to create meaningful impacts in their local communities, from championing social causes to supporting sustainable initiatives. For Hayley, this ripple effect of purpose-driven marketing is the ultimate reward.
Balancing Passion and Pragmatism
What sets Hayley apart is her ability to balance the analytical with the heartfelt. While her work life demands strategic thinking and pattern recognition, her personal life is guided by spontaneity and emotional connection. This harmony between the head and the heart is evident in her coaching style, where she blends strategic frameworks with genuine empathy.
“Marketing isn’t always a favorite task for small business owners,” Hayley acknowledges. “My goal is to make it easier, more effective, and something they can feel proud and confident about.”
Building a Network of Excellence
True to her belief in collaboration, Hayley’s business model includes partnering with a network of channel experts in areas like Search Engine Optimization and mindset coaching. Rather than building a large in-house team, she connects her clients with specialists who can provide tailored support. This flexible approach ensures her clients receive the best expertise in every aspect of their marketing journey.
Leading with Kindness and Vision
Hayley’s leadership philosophy centers on kindness, intentionality, and empowerment. She emphasizes the importance of building strong teams and fostering a supportive environment where individuals can thrive. For small business owners, this often means learning to delegate and surround themselves with people whose strengths complement their own.
“Leadership isn’t about power,” Hayley explains. “It’s about inspiring and supporting others to grow and succeed. By aligning your actions with your values, you create a foundation for authentic and impactful leadership.”
Expanding the Reach: The Brand-Worth-Loving Boot Camp
In May, Hayley is set to launch the Brand-Worth-Loving Boot Camp, a group coaching program that combines video training, weekly group sessions, and work reviews. This new offering aims to make her proven mentorship accessible to more entrepreneurs without compromising on results. For those ready to take their brands to the next level, this program promises a transformative experience.
A Legacy of Purpose
Hayley Bohan’s journey is a testament to the power of aligning passion with purpose. Through Marketing On Purpose, she has not only redefined small business marketing but also inspired countless entrepreneurs to create brands that leave a lasting impact. For Hayley, success isn’t just about profits; it’s about making a difference—one heart-led business at a time.
Hayley Bohan,
Founder of Marketing On Purpose
